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Case studies

Doherty and Gray

Sainsbury employee cooking sausages

Our supplier Doherty and Gray began their relationship with us by supplying local branded sausages for our customers in Northern Ireland. As this relationship has grown, they now supply us with our ‘Taste the Difference’ sausages in Northern Ireland and also supply our national lines including Butcher's Choice Beef Sausages. This has transformed their turnover with Sainsbury's from £20,000 to £5 million over a five-year period, enabling them to reinvest £1.5m into their factory.

 

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“I am very pleased that Sainsburys source with integrity, but one thought bothers me how is the meat I buy from your Supermarket slaughtered. I would not choose to eat meat slaughtered in the Halal method.”

Jenny Wilkinson

Jenny Wilkinson

“Thank you for your comment Jenny. As a supermarket with universal appeal, we offer customers the choice of Halal meat in our stores. Halal meat is labelled differently to other meat and is in a separate section of the display. Only meat labelled Halal will be slaughtered using these specific methods. All of our meat is slaughtered to the highest standards and in accordance with national laws and our brand guidelines.”

Ben Eavis, Corporate Responsibility and Ethical Trading Manager

 

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