Feed your family for a fiver

Good food for hard times

When tough economic conditions prevail and budgets are pinched, feeding a family well can feel like a challenge.

‘Feed Your Family for a Fiver’ is one of our most successful campaigns and uses a mix of ‘Taste the difference’, standard, and ‘basics’ products in meal ideas. It helps customers manage tighter budgets as they make choices to substitute individual ingredients to get significantly below the £5 threshold to add more premium products if they wish.

The ideas are detailed on a range of ‘tip’ cards available in-store.

May 2009